Google AdWords pay-per-click (PPC) advertising offers several advantages to real estate professionals:

► Visibility to prospective buyers, seller or investors at the exact moment they are searching for the services that you offer!  For example, if one of your keyword phrases is "real estate austin," and a Google user enters this term into the search engine, your PPC ad would appear in the right-hand column of the search engine returns.

► Economical online advertising, because you are only charged when an interested prospect actually clicks on your Google ad and is instantly transported to a targeted page on your Website (where, for example, you offer MLS access or a CMA report in exchange for completing a lead form capturing contact information).

► Possible addition of your Website to a prospect's "Favorites" list even if they don't immediately submit your lead form.  Many buyers, sellers and investors scout information resources weeks or months in advance before they are ready to take action.  When they are ready, they revisit real estate sites of interest stored in their Favorites list.

Launching  a successful Google PPC advertising campaign is a complex process.  There are many variables to consider:

► Establishing PPC strategy and goals.

► Identifying relevant keywords that Google search-engine users are likely to use when performing a search for services similar to those you offer in your geographic area.  Aside from common keywords (e.g., real estate), research can identify less-used keywords that also have less competition and thus yield higher click-through rates. The "bargain" keywords allow you to exploit niches.

► Determine which keywords to exclude to ensure that your ad only appears when legitimate searches are performed, thereby boosting the quality of click-throughs and making your budget go further.

► Organizing your ad campaigns for easy maintenance and tweaking.

► Setting a daily budget for Google click-through charges.  This affects the frequency of your ad appearances as determined by the number of expected click-throughs.  How best to spread the daily budget is also a factor (limit ads to just Google, or also include affiliates such as AOL?).

► Place maximum bids on chosen keywords.  Do you chose individual keywords or exact-match phrases? These decisions also affect your ad frequency and have a big impact on ad positioning.  How can you make your budget go further without sacrificing results?

►Structure your ad with enticing text that includes your primary keywords to boost the odds of your ad appearing on the first page of search engine returns.

► Set up ad variations for the same keywords to test which get the best results.

► Determine which ad display times during the day yield best results within budget limitations.

► Monitoring results to eliminate ads or keywords that fail to produce high-quality clicks.

► Ensure that the Webpage(s) to which your ads are linked contain incentives that entice a prospect to provide personal information for your follow-up activities.  These pages must also provides means of contacting you.

► Set up tracking mechanisms to help in determining you return on investment for PPC advertising.

You can do this all by yourself without using Pacifica Endeavors management services.  But be prepared to climb a steep learning curve and invest considerable money before you start to see results.  Or, you can leverage our many years of experience and expertise to fast-track results while spending your time focused on what you do best - working with real prospects to boost your income.