 Imagine a
lead-generating marketing machine that works 24x7 to
generate leads for real estate buyers, sellers or
investors.
One day you open your email and there's a new lead with
contact information. These are
people who are specifically looking NOW for the real estate
services you offer in your local marketing area.
These leads periodically appear like magic in your email
without any effort on your part.
You can begin
enjoying this benefit within a week. Here's the best
part, there's no set-up charge, it's affordable and doesn't take a
back-end bite out of your
sales commission!
Introducing REonlinesm
for Real Estate Agents, Brokers, Mortgage Brokers and Appraisers
REonline is a
powerful, unique online advertising tool designed
specifically for real estate agents, brokers, mortgage
brokers and appraisers.
It leverages
Pacifica Endeavors' vast experience and Google's
pay-per-click advertising to provide you with
affordable online real estate
lead generation.
Why Google PPC
advertising?
Because
Google owns roughly 70 percent of the
search engine market. It is the best
vehicle for your online ad to receive maximum exposure among
the Internet audience. And with Google PPC
advertising,
you are only charged when an
interested person actually clicks on your ad! Everything
else is free exposure.
Google pay-per-click (PPC) advertising is very
effective in generating quality leads for real estate professionals...if it is done right.
The key
to bringing interested buyers, sellers or investors to you Website
lies in selecting the right keywords and wording your ads in
a targeted fashion. That way, you get true
prospects and keep your advertising costs low.
And it's effective.
Your ad appears at exactly the time someone is using Google
to search for information related to your keywords. If
you can entice them to click on your ad and then capture
their contact information by offering something of value,
this is a high-quality real estate lead that automatically
("hands free") shows up in your email. To learn more about Google
PPC advertising, click here.
What makes REonline
different than other PPC programs directed at the real
estate community?
There are three
differences that make REonline distinctive, all of
them working to your advantage:
►
Most online advertising programs, like
that provided by Yahoo, consume 20-to-30 percent of any
resultant sales commission.
With REonline,
you keep your entire sales commission!
►
Due to the complexity of online
advertising, conventional PPC advertising offered by
advertising agencies requires a large set-up fee and incurs
hefty ongoing management charges. Until now, this has
made getting expert help for PPC
advertising cost-prohibitive for most real estate
agents, brokers and appraisers.
REonline has
no set-up charge and is affordable by all real estate
professionals!
►
Almost all other PPC advertising
solutions available to real estate professionals are
prepared by and managed by someone lacking a real estate
background.
Your REonline
ad is prepared and managed by a real estate professional who
understands Google PPC online advertising and your needs.
We know how to get the best results within your budget!
Why do I need your help?
Can't I do Google PPC advertising myself?
Absolutely...if you are willing to invest the time and
effort to learn how to do it. Ask anyone -
Google PPC
advertising is not for novices. If you
don't know what you are doing, you can blow through a lot of
money very quickly with little or no results. There
are a ton of things you need to know to make Google PPC
advertising work for you instead of just working for Google,
including:
►
Keyword research, selection and formatting for
optimal results
►
Preparing effective ads for the targeted keywords
►
Maximizing ad frequency of appearance
►
Gaining good ad positioning
►
Ensuring that your landing page generates
prospect leads
►
Tweaking PPC campaigns to achieve optimal results
►
Tracking your return on investment
Ask yourself, is
"Google PPC advertising" a skill I want to invest time and
money mastering, or do I want to go with an expert who can
get me excellent results while avoiding pricy pitfalls?
How does REonline
work?
REonline is a
complete solution that provides real estate professionals
with an affordable entry level and the flexibility to
economically expand online advertising according to their
own needs and goals.
The Basic REonline package includes:
►
Consultation
with you on your goals and strategy
►
Establishment of
your Google PPC account and marketing
parameters
►
Keyword research
and keyword bid optimization
►
Preparation of
a PPC advertising campaign with up to three PPC ad
variations optimized for
a select set of related keywords, with each ad linked to
a specific Webpage within your Website where lead
information is captured
►
Monitoring of
your ads' distribution, positioning and results,
tweaking
ad wording, keywords and keyword bids as necessary for
optimal
results within your daily budget
►
A
detailed monthly
report showing you the number of times
your
ads appeared, the number of click-throughs and your
monthly Google PPC expense.
You
get all this for just a $149.95 monthly management fee!
There
is no set-up charge. There is no
back-end commission bite! Your Google
PPC ad can be sending prospective real estate buyers,
sellers and investors to your Website within one week
from today!
Are there any other PPC
charges?
Yes.
You set your own daily advertising
budget according to your goals and financial ability.
This can be as little as $5 or any amount you
want. Google will spread your ad appearances evenly
throughout the day for maximum exposure within your budget
limits. Remember, you are only charged by Google when
someone actually clicks on your ad and goes directly to your
Website! Google advertising expenses are
charged directly to
your credit card on a monthly basis. For
example, if you choose a $5 daily advertising budget, then
your maximum monthly expense will be $299.95 ($5 daily x 30
days per month + $149.95 management fee).
What type of Google PPC real
estate advertising can I run online?
Google PPC advertising
provides extensive flexibility for real estate professionals
to target specific market segments:
|
Target your real estate
farm!
If your "farm" an area, say a tract or a certain
development, you know that pounding the payment to
distribute flyers is not the best use of your time.
And sending post cards gets to be very expensive.
These methods work, but there's a better way that is easier
on your feet, less expensive and produces better results.
Imagine an all-out marketing assault targeting your farm.
One that works around the clock to generate real estate
sales leads for you from buyers, sellers and investors.
They simply start showing up in your email, giving you all
the contact information you need to follow-up and close a
transaction.
And because you no longer have to walk your farm, you have
more time for productive activities that put money in your
pocket.
|
|
 Target
local real estate buyers and sellers!
"Local" Google PPC
advertising is a great deal for Realtors.
Only
Google users who originate their search from within your
targeted city or region will see your ad. In this
example, someone who searched for "Austin homes"
who
performed the search from within the Austin region would see
your ad. Someone living in New York who performed the
same search would not see the ad. If
you are focused on local real estate prospects, this is an inexpensive
and effective way of advertising your services online.
|
 Target
relocation prospects looking for real estate
property in your area!
Suppose
you could target a region of the country where
people have lots of home equity and are ready to
retire?
Well, now
you can. One day you open your email and
there's a new lead from someone a thousand miles
away who is considering moving to your city.
These are people who are specifically looking
for the real estate services you offer in your
local marketing area.
"Targeted" Google PPC advertising is a great
deal for Realtors. It allows you to target a
specific city or regional area to solicit
clients. Only Google users who originate
their search from within your targeted city or
region will see your ad.
In the above example, someone who searched for
"Austin homes" that performed the search from
within, say Southern California, would see your
ad.
Someone living in New York who performed the
same search would not see the ad. This is an
inexpensive and effective way of advertising
real estate and investment services online to
specific geographical areas. |
 Nationwide
online advertising - Target buyers, sellers and
investors interested in real estate business in
your locale!
Although it
typically requires a larger daily budget,
nationwide (or even worldwide!) advertising
offers
the benefit of casting a wide net for
prospective buyers, sellers and investors
interested in the location serviced by your real
estate business.
It also allows the flexibility to target
prospects interested in your specialties. |
What does REonline
offer beyond the Basic Package?
This is where REonline shines!
Want to run more than one ad, or different types of ads in
the same or different areas. Want a "landing page"
with a persuasive sales argument instead of directing
interested persons to your Website? Reonline
offers you ultimate flexibility in configuring your online
advertising campaign to suit your unique needs and your
pocketbook. Here' are some examples of how you can
affordably customize and grow your online advertising:
| Additional
Item |
Price |
|
►Add
another PPC advertising campaign with up to
three new online ads (e.g.,
targeting investors or renters). |
No
preparation charge - Just add $50 to your
monthly management fee for each new campaign. |
|
►Create
a unique landing page* for a PPC ad or optimize
an existing Webpage for lead capture. |
$299 (depending on requirements).
No additional monthly management fee. |
|
►Change
your daily budget, keywords or geographical ad coverage. |
No additional charge. |
*A standalone Webpage designed
specifically for capturing sales leads coming from your
PPC advertising.
Have more questions?
Click Here.
What's a possible ROI
expectation?
As a real estate agent, let's say you set a daily budget
of $10 for your PPC campaign, and that over a period of
three months, you achieve two real estate transactions
involving a cooperating broker with a total sales price of
$500,000 and a 50/50 brokerage commission split. Assume these
two transactions personally yield you
$7,500 after splitting half of your brokerage's commission
with your broker.
What's your return on investment?
|
Item |
Amount |
|
Number of Transactions |
2 |
|
Value of each
Transaction |
$250,000 |
|
Total Transaction
Value |
$500,000 |
|
Total Commissions |
$30,000 |
|
Your Brokerage
Receives (50% Split on 6% Commission) |
$15,000 |
|
Your 50% Share of
Brokerage Commissions |
$7,500 |
|
-
Maximum PPC Google
Charges (3 month @ $300 monthly)* |
$900 |
|
-
PPC Management Fees ($150
monthly) |
$450 |
|
=
Your Total Cost |
$1,350 |
|
►Your
Total Profit is: |
$6,150 |
|
►Return
on Investment |
456% |
*Assuming the daily budget is entirely
consumed (Remember, you're only charged by Google when
someone actually clicks on your ad!)
Thus, in this case you would receive
$4.56 back beyond every $1 invested in PPC advertising!
Not only do you fully recover your investment, you also
enjoy $6,150 in profits that you would not have
otherwise realized. And your profit would likely
be much higher because it is doubtful that your monthly
Google advertising budget will be entirely consumed -
since you are only charged for click-throughs, your
monthly bill could be only $50 or $100 (for example).
And as the average transaction value increases, so does
your profit. Or, if you achieve more transactions
from REonline PPC advertising for the same cost,
obviously your return on investment shoots up.
Think about the potential when you enjoy a combination
of both.
Of course,
results will
vary and are subject to many factors such
as keyword competitiveness, location saturation, your
daily budget, and the effectiveness of your Website
"landing" page(s) in capturing lead information from
those who click on your ads.
|
►
No contract required.
You only need a credit
card and a PayPal
account (takes just
minutes to establish) to
launch your online
advertising campaign for lead generation.
You can
discontinue this service at any time.
►
Unlike
traditional PPC services, there is NO SET-UP FEE!!
►
We set
everything up.
We'll take your thoughts and mold them into an effective
PPC advertising that captures lead information.
Your first
payment covers the first month of the ad campaign,
giving you a 24x7,
worldwide online marketing machine that automatically
deposits new real estate leads into your email account. Thereafter,
your credit card is charged a $149.95 management fee
each month on the anniversary date of the campaign
launch. Google will charge your credit card
separately each month for the actual click-throughs on
your ads.
►
On-going support.
We monitor and tweak your PPC advertising campaign to
optimize results. We'll coordinate with you about
improvements and give you a comprehensive monthly
report. You make the decisions. And
remember, if you are not satisfied, this service may be discontinued at any time.
►
Ability to grow your
PPC Campaign. This is not a limited program.
If you want to add more PPC advertising campaigns or
specific landing pages to boost lead captures, we can do
that too...and at affordable rates you won't find
anywhere else!
►
There is
no back-end charge for the real estate transactions
generated by your PPC advertising campaign. Whatever
business you close, you keep the full commission amount you would
normally receive under your realty arrangement.
►
This is a
fast, easy way to enjoy incremental leads that you would otherwise not see.
And it works around the clock while you sleep!
Bonus: For a limited time, you will receive a
FREE electronic copy of the best-selling guide,
"Put Your Business Online"
which explains Internet marketing
techniques and strategies in terms that anyone can
understand. Written for non-techies, it even identifies low-cost commercial solutions that can double or triple your
real estate business. Sold by NAR, this is a "must have" roadmap to higher real estate earnings.
|
Get Started Now!
To launch your
REonline PPC advertising, simply
complete and submit the form below. This
will take you to a payment page where
your credit card
will be charged for the first month's management fee of
$149.95. We will contact you shortly
thereafter to gather the information for your online
advertising campaign.
If
you decide for any reason not to proceed, this fee will be
fully and promptly refunded to you.
And you get to keep the ebook.
Otherwise,
you'll see your ad appear on
the Google search engine within about a week.
Please click on the box to sign up for our
informative monthly newsletter as well.
Email a
friend about this service!
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