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One of the surest ways to increase your real estate
Website's search engine ranking is to exchange external
links with complementary sites. All the major search
engines award bonus points to sites to sites that have lots
of incoming links, registering that as a measure of your
popularity.
There are many pitfalls to avoid in a link exchange
program in order to improve your search engine standing.
The key is to exchange links with real-estate-related sites,
otherwise the search engines will ding you for irrelevant
links. So
it's quality, not quantity that counts.
With a good link exchange program, you will see your
search engine ranking increase over time. Showing up
on the first page of Google or Yahoo when someone enters
your site's keywords is better than pay-per-click
advertising because it provides credibility. In
effect, it's free advertising.
There's another major benefit to having a robust link
exchange program. If someone is on a site that
complements yours in content (say, another real estate
agent's site in another city) and they click on your link,
they are doing so because they are truly interested in what
you have to offer. These are
high-quality leads that
are directed to your site without any work on your part!
Now, if go out and solicit one link exchange at a time,
it will take months (if not years) to build up to a level
that positively impacts your search engine ranking and
brings high-quality traffic to your site. There are
automated software solutions and online services that will
do this for you, allowing you to focus your time on more
productive matters like closing transactions.
To learn more about link exchanges and a review of
leading commercial solutions and services, simply acquire my
new ebook,
"Link Exchange Answers for Realtors." It
will save you a tremendous amount of time and
ensure that
you pick the best solution for your real estate practice,
your needs and your wallet.
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