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The Ultimate Guide for Creating

Real Estate Newsletters

As Seen on the NAR Real Estate Bookshelf

 

A step-by-step process demonstrates how to successfully implement real estate e-mail newsletter campaigns that best fit

your time, wallet, resources and expertise.

 

Edition 5!

 

 

 

Download eBook now for just $11.95!

 

Designed for agents and brokers marketing residential real estate, and those servicing the real estate industry, this is the ultimate guide for REALTORS desiring a low-cost e-mail newsletter. Hundreds of hours of research and years of experience have gone into creating the information here for your benefit. Our goal is to help you derive a personal roadmap for launching your own e-mail newsletter.

 

The book is an immense resource of valuable Internet marketing information that will save you hundreds of dollars. Everything from free software to economical turnkey solutions is addressed.

 

Why Do You Need An Email Newsletter?

 

  • According to the National Association of REALTORS, 70 percent of all transactions were initiated from the Internet.
  • On average, real estate professionals now generate a full one-third of their business from the Internet, and e-mail is the primary communications tool for nearly half. (NAR)
  • Sixty-five percent of the U.S. population uses the Internet (Barrons)
  • The majority of U.S. home Internet users now have broadband access (Nielsen/NetRatings)

 

 

Quite simply, the Internet has created a paradigm shift in the way your clients do business.  More people get their news off the Internet now than through traditional newspapers.  Email newsletters to opt-in subscribers are a tremendously effective means of "pushing" your products and services to prospective customers while also providing them with a valuable information service.  Drip, drip, dripping with an electronic newsletter is much less expensive and significantly more effective than flyers, direct mail or advertisements!

 

Learn How To:

  • Create zero-cost, powerful e-mail newsletters using your own PC

  • Develop or use FREE newsletter content

  • Quickly build and manage your e-mail subscriber list

  • Avoid costly mistakes that alienate clients

  • Where to get FREE or low-cost software to assist you

  • Find inexpensive outsource services

Those who dive into creating a newsletter without first understanding the scope of the project, or what options are available, often suffer a frustrating and expensive experience. You will learn how to avoid the pitfalls that can doom a newsletter to failure. You will also learn how to create and manage e-mail marketing campaigns that boost your earnings while requiring little ongoing effort or expense.

 

You can purchase the printed version at NAR or else instantly download the electronic version by clicking on the button at the top or bottom of this page.

 

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NAR Weekly Newsletter for  4/19/2006
SALES & MARKETING TOOLS
Create Your Own E-Mail Newsletter and Improve Your Business
Specifically created for real estate agents and brokers, Creating E-Mail Newsletters: A Practical Guide for the Real Estate Community, is the only resource you'll need to create your own real estate e-mail newsletter. The book includes a step-by-step guide that demonstrates how to successfully implement e-mail newsletter campaigns that best fit your time, budget, resources and expertise. Written by Al Kernek. Read more or to order¸ go to
http://www.realtor.org/prodser.nsf/OpenProd?OpenForm&IN=141-133&WT.mc_t=LS041906&WT.mc_n=Sales
 
NATIONAL ASSOCIATION OF REALTORS®
430 N. Michigan Avenue
Chicago IL 60611
800/874-6500
www.REALTOR.org


People who are in the real estate business are cost-conscious. While you want an effective marketing campaign that helps your sales, you don’t want it to spend a lot on it –in some cases, nothing at all - or have it consume too much of your precious time. That is why emphasis here is placed on identifying free or inexpensive solutions that both enhance your productivity and will help your newsletter be successful.

 

This is the most user-friendly and useful text for maintaining and enhancing a real estate practice that I have ever seen in the thirty-three years that I have practiced real estate.

Richard A. Bintliff, Broker

San Diego

 

In here, you will find simple explanations of what can be complex subjects.  Charts, tables and summaries reduce a plethora of data down to just the essential elements you need to understand.  This approach lets you easily identify the solutions that best fit your needs. 

 

Written in plain English for non-techies, with plenty of examples and buyer comparison charts, the book is intended to pinpoint solutions that best satisfy your unique goals and budget.  Specifically, you will learn how to: 

  • Create interesting, attractive e-mail newsletters

  • Prepare newsletter content, and where to find free articles and other information sources

  • Where to get free newsletter templates

  • Find free resources that will help you design your newsletter

  • Gather e-mail addresses and grow your prospect base

  • Promote your persona so that your name and face become synonymous with the local real estate market

  • Avoid legal and market pitfalls when creating and sending e-mail newsletters

  • Minimize the cost of creating and managing newsletter campaigns by using your own PC, Microsoft Word and Outlook, and free Web downloads

  • Become more effective by spending just a little money to get integrated commercial tools that magnify your productivity

  • Employ easily-implemented tools that automatically manage and promote your e-mail newsletter

  • Engage “worry free” outsource services that automatically send personalized newsletters to your clients

  • Develop a strategy that works best for you, identify specific approaches and costs (if any) upfront.

Throughout this process, the book provides interactive links to a multitude of Websites where additional information or suggested software can be found.  Free e-mail newsletter templates, wizards, content sources and marketing tools that can be used to your advantage are also identified.

Anyone in the real estate community contemplating an e-mail newsletter will benefit immensely from the contents of this book.  Readers will gain exactly the degree of knowledge necessary to be successful. With the information learned here, you will avoid common pitfalls and enjoy a streamlined implementation. You will also do this at less expense than those who stumble into launching a newsletter.  You will know where you are going, how to get there, and how to achieve this within your personal budget!

 

What Will This Guide Cost You?

This is the best part.  If you search the Internet for a book written expressly for REALTORS that explains how to boost sales through email newsletters.....well, you won't find it.  This book contains unique information found only here.

 

Similar books dealing with general Internet marketing and email newsletter subjects generally sell for $20 to $30 in an ebook version and often much higher for printed copies.  Plus, they haven't been prepared specifically for the real estate community.

 

You can download the ebook version (updated with powerful new information added in April, 2006) right now for just $11.95!  And the hardbound, printed version is only $19.95.  All this knowledge and wisdom can be yours by a simple click of your mouse.  Within hours, you will understand how to implement a successful newsletter campaign to boost your earnings without breaking your pocketbook!

 

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Download eBook now for just $11.95!

Order Printed Version for just $19.95!

Buy this book now at Lulu.

 

All orders come with a 90-day, money back guarantee.  If you are not absolutely satisfied that the knowledge gained by digesting this book will ultimately improve your real estate sales, then simply follow the procedures on this Website and your purchase price will be immediately refunded with no questions asked!

 

P.S. One-Time eBook Special Bonus

 

You have a one-time opportunity right now to order the ebook version of Creating E-Mail Newsletters - A Practical Guide for the Real estate Community and save over 40 percent on Put Your Business Online, a dynamic ebook that explains how to economically enjoy the benefits of Internet marketing.  Download both now for just $19.95 and save $5.95 over the normal price!

 

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