1. WHAT THIS BOOK WILL TELL YOU
- Assumptions about You, the Reader
- Conventions
2. WHAT IS AN E-MAIL NEWSLETTER?
- What's Unique about E-Mail Newsletters?
- Beware of Spamming
3. WHY USE E-MAIL NEWSLETTERS?
- How Will I Benefit?
- More Bang for Your Buck
4. NEWSLETTER FORMAT AND CONTENT
- Types of E-Mail Newsletters
- Overview of Newsletter Structures
- Text-Oriented Newsletters are Easy to
Prepare
- Graphically-Oriented Newsletters Have
More Flexibility and Appeal
5. CREATING NEWSLETTER CONTENT
- What Topics Should I Cover in my E-mail
Newsletter?
- Pitching Your Articles
- Sources for Article Content
- Where to Find Free Articles
- Subscription Sources for Real Estate
Articles
- Where to Find Real Estate Articles for
Ideas or Quotes
6. BUILDING YOUR E-MAIL ADDRESS LIST
- What Information Do I Need?
- How Should I Store This Information?
- How Do I Develop A Subscription List?
- Use Microsoft Outlook Contacts to Create
a Distribution List
- List Management
7. USE YOUR PC TO CREATE AND
DISTRIBUTE ATTRACTIVE NEWSLETTERS
- Creating Your Newsletter
- Design Tips
- Choose the Format for Your Newsletter
- Step-By-Step Example
- Developing a Graphical Newsletter
- Free Newsletter Templates
- Where Can I Find Additional
Information About Preparing E-Mail Newsletters?
- Save a Master Template
- Getting Your Newsletter Ready for
Distribution
- Make Sure Your E-Mail Application is
Formatted for HTML
- Take It for a Test Drive
- Virus Check
- Spam Check
- Distribute Your Newsletter
- Automate Your List Management
- Free List Management Services
- Free Desktop List Management Software
- Archive Your Newsletters
- Manage Your Marketing Campaign
- On to the Next Chapter!
8. USING DESKTOP SOFTWARE TO CREATE AND
DISTRIBUTE YOUR NEWSLETTERS
- Use Inexpensive Web Authoring Software to Create
HTML E-Mail Newsletters
- Use Inexpensive List Management Software to
Effectively Manage Distribution and Internet Marketing
9. AN ALTERNATE APPROACH ? USE OUTSOURCE
SERVICES
10. WHY YOU SHOULD HAVE A WEBSITE!
- Creating and Managing E-Mail Newsletters is Easier
with a Website
- Alternatively, Host Your Newsletter on a Website
- Continuous Worldwide Exposure
- Detect Opportunities for Early Follow-up
- Websites Are Now Easy to Prepare
- It Doesn't Cost a Bundle to Have a Website!
- Software for Your Website
- Helpful Hints for Setting Up Your Website
11. WHAT IS THE BEST CHOICE FOR ME?
- Six Feasible Approaches to Launching and Managing an
E-Mail Newsletter
Campaign
- Plan A. Use Your PC to Create, Launch and Manage a
Text-Based E-Mail
Newsletter.
- Plan B. Use Your PC with Free Internet Downloads to
Create, Launch and
Manage a Text-Based or Graphical E-Mail Newsletter.
- Plan C. Use Your PC with Commercial Software to
Create, Launch and Manage a Graphical E-Mail Newsletter.
- Plan D. Use Your PC to Create a Graphical E-Mail
Newsletter, but Outsource its Distribution and
Management.
- Plan F. Supplement Plans A - E with a Dedicated Page
on Your Company
Website
- Plan G. Supplement Plans A - E with Your Own Website
- The First Step ? A Self Assessment Survey
- Finding the Best Plan for You
- Formulating Your Action Plan
- Summarize Your Strategy
12. THE BOTTOM LINE
Appendix 1 - Low-Priced
Newsletter and Web Authoring Software for Your
Desktop
PC
Appendix 2 - Low-Priced E-Mail
Newsletter List Management Software for Your
Desktop PC
LIST OF TABLES
- Free Newsletter Content Sources
- Subscription Sources for Content
- Where to Find Articles
- Directories for News Sources
- Sources for Opt-In E-Mail Lists
- Outsource E-Mail Newsletter Services
Targeting Realtors
- General E-Mail Newsletter Outsource Services
- Websites with Real Estate Agent Templates
- Self Assessment Survey
- My Strategy
LIST OF FIGURES
- Desktop PC HTML Newsletter & Web Authoring
Software
- Desktop PC List Management Software
- How "Linked" Graphics Work in a Newsletter
Low-Priced Web Hosting Vendors
- Survey Logic
- Translating Survey Answers into Plans of
Action
- Expense Generally Increases as Subscriber
Volume Increases
