It is difficult to for a real estate agent to be successful today without a Website.  First, your customers and prospective clients expect you to have a Website, simply as a matter of credibility.  Second, a Website is where you have an opportunity to promote yourself, your listings and your services to your local marketplace. 

Websites offer several advantages for real estate agents because they: 

• Are available 24 hours daily, 7 days per week on a year-round basis.

• Give you the same marketing clout as agents with more resources.

• Generate sales leads.

• Provide credibility.

• Offer a means of making information available to customers, prospects and  the public.

• Provide a platform for running special promotions, especially when used in conjunction with an email newsletter.

If your competitors have a Website and you do not, then you suffer from a competitive disadvantage.  Let's face it, people would rather surf the Web to get information than pick up a phone to call their local Realtor. 

Another good reason to have a Website is to acquire non-local business.  Suppose someone is thinking about moving to your area, or is an absentee landowner who has a property in your area that he wishes to sell.  How will they even know you exist if they can't find you when they do an Internet search? 

Fortunately, today a Website can be easily created by anyone who has basic PC skills.  And contrary to what you may have heard, excellent agent Websites with sophisticated features and a professional email account are possible for under $100 annually.  With a little work, you can have an online presence to promote your real estate services within twenty-four hours!

 About the Author

Al Kernek is a real estate broker and author of "Creating E-Mail Newsletters – A Practical Guide for the Real Estate Community" and "Put Your Business Online."  To learn more about increasing real estate sales using low-cost Internet marketing techniques, visit http://www.renewsletter.com

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